What Matters Most
The Inner Work that Carries You Past Willpower, Discipline, and Expertise
Life lessons from forty years of building Sounds True
A conversation with Tami Simon and Lorna Davis
Everyone who registers gets the replay.
TAMI SIMON
Founder, Sounds True
Lorna Davis
of Danone North America
“How on earth did she figure out how to make money selling spiritual wisdom?”
That’s the question people want to ask Tami Simon. She knows it, and she answers it.
In 1985 she was a college dropout who’d spent a year in Sri Lanka and India studying meditation, volunteering at a community radio station because she loved sound and the power of the spoken-word. Almost no one thought the idea would work. Four decades later, Sounds True has published more than 3,000 titles and reached millions of people across more than 125 countries.
Lorna Davis asks the questions. She’s someone Tami has trusted for years, and she herself is a visionary leader. She ran Danone North America, a $6 billion company, and took it to B Corp status, the largest in the world at the time. These are two women with decades of building between them, telling the truth about what it asked of them. Watch now.
“Mission-driven entrepreneurs solve problems. At 22 years of age, I wanted to address what I saw as the root cause of our societal dysfunction: ignorance of how interconnected we are.”
Tami Simon
FOUNDER OF SOUNDS TRUE
Lessons from forty years of building Sounds True
Act on conviction before you have the data
Tami started Sounds True on a conviction she couldn’t yet put into words. She followed the call. Jung called that the daimon, and she’s spent forty years trusting her inner voice. Her path isn’t a straight line. She’ll describe what it feels like to keep moving forward with uncertainty, and how to use your purpose to guide the way. What do you do when life and your career don’t go according to your plans?
Relationships matter more than you think
At the most basic level, the workplace is a set of relationships. As humans, relationships are the hardest and most revealing growth path we have. In business, we are asked to build healthy and trusting relationships, in every meeting and every interaction. Tami calls the workplace a crucible. How do you handle difficult situations and hard conversations and stay grounded?
Growth comes from growing people and developing leaders
A company only grows as far as its people grow themselves. Teams will rally around the person who is doing their own honest work, regardless of their job title. How do you encourage the growth of your team and make personal development a norm?
Feedback is a gift and allows us to see ourselves from another perspective
We spend more time at the workplace than almost anywhere else. The people at work interact with us on a daily basis and can serve as a mirror, if we invite them to. The feedback that was hardest to hear teaches us the most. When a colleague is hard to be around, Tami turns the question on herself first, and assumes they’re carrying something she can’t see. How do you ask for feedback, and what’s the best way to process it?
Creating your next chapter requires a conscious decision
Letting go and handing over the reins isn’t as easy as it sounds. Tami’s stepped back from running the company she built, and replaced herself as the CEO. She’ll share what went into that decision, and what it means to live through succession. How do you step back, trust someone else, and let go? What comes next?
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Who this is for…
- You want to make a move you can’t fully justify to anyone who’d ask
- The hardest conversation on your calendar is the one you keep moving
- Someone told you something true about you and you’re still arguing with it
- You’re holding something you’ll eventually have to hand to someone else
- You’re finding your own way when you need to create a path that the culture hasn’t provided for you.
Whether you’re leading a company, a team, your own business, or simply navigating what’s next, you’ll hear from a founder four decades in, who is candid about what the building cost and what it gave back.
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The Two of Them
TAMI SIMON
Founder of Sounds True
Tami Simon founded Sounds True in 1985 with a clear mission: to disseminate spiritual wisdom. What started as a project with one woman and her tape recorder has grown into a multimedia publishing company that features hundreds of leading teachers and visionaries of our time. Sounds True has produced over 3,000 titles, including events, certification programs, and transformational online learning experiences, and is North America’s leading publisher of spoken-word spiritual teachings. Tami hosts the popular Sounds True podcast, Insights at the Edge, which has been downloaded more than 40 million times. She is also the founder of the Sounds True Foundation, which is dedicated to bringing spiritual education to people who would otherwise not have access.
Lorna Davis
Former CEO and Chairwoman of Danone North America · B Corp Global Ambassador
Lorna Davis has served as President of multinational consumer goods companies for 20+ years, in Danone, Kraft, and Mondelez. Lorna has been a key leader in Danone’s purpose journey and is a Global Ambassador for the B Corp movement. In 2017, she served as CEO and Chairwoman of Danone Wave (now Danone North America), where she established that $6 billion entity as a Public Benefit Corporation and achieved B Corp status in 2018, making it the largest B Corp in the world.
Lorna is a member of the Social Mission Board of Seventh Generation, the board of the Volgenau Climate Initiative and the Advisory Board of Radical Impact.
She has lived and led businesses in 7 countries including the UK, France, and the USA, and served on the Global board of Electrolux for 6 years.
Lorna was also based in Shanghai, China for 6 years, where she was the CEO of the merged Danone and Kraft business.
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Nobody taught you this part of the job.
One conversation, forty years in the making.
A program by Sounds True
In consultation with the Greater Good Science Center
For more information contact innermba@soundstrue.com
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