Early Enrollment Closing May 27, 2021

NOW OPEN FOR ENROLLMENT! ENROLLMENT ENDS August 31, 2021

The Inner MBA

A nine-month online immersion for entrepreneurs, executives and employees who believe business is a force for good in the world, and want to achieve success while making a difference.
Wisdom2.0

What is the Inner MBA program?

The Inner MBA Program brings together top socially conscious CEOs, globally renowned wisdom teachers, neuroscientists, and emotional intelligence experts all in one place for students to learn from.

In this 9-month immersion program, the next wave of rising star employees, business owners, executives, nonprofit leaders and more come together to learn from some of the world’s greatest minds. What do our students have in common? They have a strong desire to use business as a force for good in the world, and they want to stay ahead of the curve with changes happening in their industry by cultivating inner skills.

At the conclusion of the training, participants receive a certificate of completion from New York University’s MindfulNYU.

In addition, each trimester students have an opportunity to receive one of the following certificates:

1. Becoming a Mindful Leader
2. Building Exceptional Teams
3. Making Your Work a Force for Good

The Inner MBA virtual program will begin on September 18, 2021, and will conclude on May 21, 2022.

Why do we need an Inner MBA
program now?

With conscious business on the rise, two major trends are emerging. The first relates to inner development. Presence, mindfulness, empathy, deep listening, and staying composed under pressure are a must have for leadership, business success, and team development.

Additionally, the public today wants more from the companies they buy from and work for. People want to support companies that are aligned with their values, that care about the planet and our collective future. As a reflection of this in the marketplace, we’ve seen the rapid rise of sizable movements like conscious business, servant leadership, and B Corps.

The Inner MBA program brings together the top transformational teachers of these skills, with leading socially conscious CEOs, executives, and business leaders for you to learn from all in one place. When you join the Inner MBA program you will have the world’s foremost leaders in values-driven business, neuroscience, psychology, mindfulness, compassion, and social innovation giving you a well-rounded education in just nine months.

“I believe that in today's world, and in the not so distant future, the most valuable and admired business leaders will be those who engage deeply and authentically with other humans in a professional setting.

The Inner MBA has helped me to become aware of this distinction and to put it into practice with simple but powerful exercises that blend modern science with ancient wisdom. The course has taught me to go deep and to internalize this learning so I feel confident and grounded.”

Fernando Alday

How is the Inner MBA program different from a traditional MBA?

The Inner MBA is a Certificate program, not an accredited MBA Program. Unlike traditional MBA programs, which focus primarily on outer skills, the Inner MBA program is a complementary certificate that gives you skills and practices such as resilience, presence, creativity, collaboration and time management. Attaining these skills is more important than it’s ever been.

Having this Certificate of Completion from NYU can help employees stand out amongst other applicants in a job search or promotion, because employers are looking for these inner skills at an unprecedented rate.

For both employees and entrepreneurs, the skills taught in The InnerMBA can help develop higher levels of creativity, stronger leadership, and increased productivity with less stress.

As the speed of business change accelerates, the inner skills of managers and employees will become the differentiating factor between those organizations that stagnate and those that thrive..

“To experience this course, at this unique time in history is such a profound and unexpected gift. It’s also a call to action. To do the inner work honestly and earnestly is so humbling, and also so liberating.

I am already applying what I am learning in my work and am now leading with greater calm and ease, less urgency and angst.

I now actually look forward to challenges and difficult conversations as a "game on" test for my ability to stay true to my higher self. I feel lighter and more real, freed from the baggage I have picked up over the years and the burdens I have concocted. I have new passion and purpose. And I still have the course to complete!”

Annette Brennan

"We're living in a time when it's so important for business to drive this new economy, this new view, this aspirational future of business as a force for good."

Rose Marcario, Former CEO of Patagonia

Inner MBA Faculty & Trainers

Most people don’t know the “story behind the story” of the world’s most accomplished, socially and spiritually conscious CEOs.

In these participatory CEO interview trainings, Tami Simon, founder and CEO of Sounds True, and Soren Gordhamer, founder of Wisdom 2.0, will highlight and explore the internal processes that give CEOs the capacity to run multi million and billion-dollar operations in a values-driven way.

You’ll get unique access to the stories of how they overcame struggle and difficulty to lead with clarity—and a chance to ask them your questions in these special training sessions.

Rose Marcario

Rose Marcario

Former CEO of Patagonia

Scott Shute

Scott Shute

Head of Mindfulness and Compassion Programs at LinkedIn

Karen May

Karen May, PhD

Vice President of People Development at Google

Eileen Fisher

Eileen Fisher

Founder of Eileen Fisher, Inc.

Lisa Lahey

Lisa Lahey, EdD

Lecturer at Harvard University and Cofounder and Codirector of Minds at Work

Dr_Jana-TJ_Headshot_2020

Dr. Tiffany Jana

Founder, TMI Consulting, Inc.

Jack Kornfield

Jack Kornfield, PhD

Bestselling Author and World-Renowned Mindfulness Meditation Teacher

Tara Brach

Tara Brach, PhD

Author and World-Renowned Mindfulness Meditation Teacher

Otto Scharmer

Otto Scharmer, PhD

Senior Lecturer in the MIT Sloan School of Management and Cofounder of the Presencing Institute

Padmasree Warrior

Padmasree Warrior

Board of Directors for Microsoft and Spotify

Jeremy Hunter

Jeremy Hunter, PhD

Founding Director of the Executive Mind Leadership Institute

Chip Conley

Chip Conley

Airbnb Strategic Advisor, Founder of Joie de Vivre Hospitality, and Modern Elder Academy Founder

Steve Macadam

Steve Macadam

Former CEO of EnPro Industries

Sharon Salzberg

Sharon Salzberg

New York Times Bestselling Author and Teacher of Buddhist Meditation

Justin Kan

Justin Kan

Cofounder of Twitch and Cofounder and CEO of Atrium

Richard Strozzi-Heckler

Richard Strozzi-Heckler, PhD

Founder of the Strozzi Institute

Chinedu Echeruo

Chinedu Echeruo

Cofounder of Love & Magic Company

Oshoke Pamela Abalu

Oshoke Pamela Abalu

Cofounder of Love & Magic Company

Yael Shy

Yael Shy, J.D.

Founder and Director of MindfulNYU

Melissa Carter

Melissa Carter

Associate Director for Global Spiritual Life at NYU

Rhonda Magee

Rhonda Magee, JD

Professor of Law at the University of San Francisco and Chair of the Board of the Center for Contemplative Mind in Society

Chris Germer

Chris Germer, PhD

Author of The Mindful Path to Self-Compassion

Amishi Jha, PhD

Amishi Jha, PhD

Neuroscientist and Associate Professor of Psychology at the University of Miami

Dan Goleman

Dan Goleman

New York Times Bestselling Author, Co-Founder of the Collaborative for Academic, Social, & Emotional Learning

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Spencer Sherman

Co-founder, Abacus Wealth Partners

Ari photo The Ann

Ari Weinzweig

Founding Partner, Zingerman's Community of Businesses

“The ability to learn is the most important quality a leader can have.”

Padmasree Warrior, board of directors, Microsoft and Spotify

Here’s What You’ll Receive in the Inner MBA Program:

1. OPENING ONLINE EVENT & TRAINING IMMERSION

September 18, 2021

We’ll gather together for the very first online Inner MBA Training event. This is your opportunity to learn from top faculty and begin to form lifelong bonds with other Inner MBA students.

There will be a big focus on deeper immersion into Inner MBA skills along with time to meet your Inner MBA small group. You will also have a chance to meet the top innovators across multiple industries and many of the transformational teachers, CEOs, and executives that are a part of the Inner MBA faculty.

2. MONTHLY ONLINE LIVE TRAINING WITH FACULTY

Join Faculty and Presenters Live

Join Faculty and Presenters Live
Monthly online video and audio training modules that you can join live or engage with at your own pace to work around your busy schedule.

Learn from leading CEOs, business trainers, neuroscientists, and wisdom teachers who will share the stories and best practices that keep them aligned, resilient, and on purpose. Access a powerful archive of leading edge ideas, practices and teachings.

Personal stories and best practices are taught directly by featured CEOs and business leaders with a potential chance to ask them questions

In addition to CEO Interviews and Q&As you’ll also have a monthly mentoring session with Tami Simon who grew Sounds True from a single idea to a large multimedia spiritual publishing company, and also founded the Inner MBA.

3. ONLINE SMALL GROUP SESSIONS

As part of The Inner MBA program you have an opportunity to participate in designated learning communities. This is your opportunity to learn and grow by participating in a small group that gives you honest feedback. It’s also your chance to connect deeply with other people and form lifelong friendships. What our current students love the most about these communities is the chance to network in a more intimate setting.

You’ll be assigned group work in your learning community so you can practice and integrate these skills before bringing them to your company, business, or job.

Networking Cafe

4. NETWORKING CAFE

The Inner MBA learning platform includes robust forums that create space for targeted discussions based on specific topics, locations, and occupations. Participants can also schedule their own webinars, meditation groups, or networking opportunities.

Private Alumni Group

5. PRIVATE ALUMNI GROUP

Upon completion of the Inner MBA, you will be automatically enrolled in our private LinkedIn alumni group. You’ll have access to networking opportunities and active discussions that will continue your learning and personal development. You’ll also gain access to exclusive webinars, virtual networking events, job postings, and alumni newsletters.

6. ACCELERATOR TRAINING WORKSHOP SERIES

You will receive four special deep-dive trainings including 1) Conscious Marketing, 2) Conscious Finance, 3) Conscious Negotiation and 4) Leadership Matters: How B Corps Reevaluate Business Success. Each session will be taught by leading business trainers to give you practical tools and methods that you can apply to your organization.

7. CERTIFICATE OF COMPLETION

New York University’s MindfulNYU

When you complete all coursework and the nine-month Inner MBA program ends, you will receive a certificate of completion from MindfulNYU.

MindfulNYU is the largest campus-based mindfulness initiative in the country. This award-winning meditation and contemplative life program cultivates inner wisdom, compassion, and well-being with a commitment to offering inclusive and transformative experiences based in love, community, and healing.

More and more companies are looking to hire people with a certain level of mastery of the inner skills you’ll begin to develop with the Inner MBA program. Having an Inner MBA certificate from MindfulNYU will help you level up in your career or find a job that is more suited to your true passions, gifts, and vision.

In addition, each trimester you have an opportunity to receive one of the following certificates:
1. Becoming a Mindful Leader, 2. Building Exceptional Teams and 3. Making Your Work a Force for Good

8. ONLINE CLOSING EVENT & TRAINING IMMERSION

May 21, 2022

Immersion Event #2 is all about grounding your newfound inner wisdom into your current reality, and the changes you feel inspired to make in your work and life. We will explore what it means for you to graduate as a transformational leader—someone who brings out the best in others and your organization.

Your Guiding Hosts

Tami Simon

Tami Simon

Founder & CEO of Sounds True

At age 22, Tami Simon started Sounds True, now a multimedia publisher, with a dream and a tape recorder. Though she had no business experience and only a vague idea of what she wanted the company to be, Tami had her guiding principle strongly in place: to disseminate spiritual wisdom. Over its 35-year history, Sounds True has produced over 3,000 titles, been nominated twice for the Inc. 500 list of the fastest-growing companies, and is North America’s leading publisher of spoken-word spiritual teachings.

Soren Gordhamer

Soren Gordhamer

Founder of Wisdom 2.0

Soren Gordhamer is the founder and host of Wisdom 2.0, the premier conference exploring living mindfully and wisely in the digital age. Past speakers at Wisdom 2.0 include the founders and CEOs of Facebook, Twitter, LinkedIn, and eBay. Soren is the author of Wisdom 2.0, one of the first books to explore living with mindfulness and wisdom within the context of our modern world. He works with members of the business and technology communities on living with greater mindfulness and purpose in our technology-rich age.

Inner MBA Events and Curriculum

Join Us for an Experience of a Lifetime

OPENING EVENT

Online Training Immersion

September 18, 2021

In a supportive, community environment, we’ll help you clarify why you do what you do, what your values are, the lifelong impact you’d like your work to have, and what multiple-bottom-line success looks like for you. The mindfulness and embodiment practices we’ll do will support you to become a stronger leader who can sustain your vision long term.

Lisa Lahey
Lisa Lahey
Jack Kornfield
Jack Kornfield, PhD

ONLINE MODULE 1

Deepening Mindfulness & Self Awareness

This powerful foundational module will lay the groundwork for all subsequent modules, as you become more mindful in your life and as a leader. You’ll get access to the most cutting edge practices in topics such as immunity to change, setting impactful goals, and building a leadership culture. You’ll also learn how your perception informs your reality, and how you can shift that perception to create more impact in both your personal and organizational achievements.

What we will be exploring:

Karen May
Karen May
Steve Macadam
Steve Macadam

ONLINE MODULE 2

Practicing Presence and the Art of Self Management

We spend a lot of time in business learning how to manage other people. But what about managing ourselves? Self-management skills can be learned by anyone who puts in the time. They help you stay composed, centered, and on purpose, while reducing conflict and misdirected energy. We’ll explore this topic from a mindfulness perspective, as well as the latest findings in neuroscience and how the brain reacts to stress.

What we will be exploring:
Dan Goleman
Dan Goleman
Jeremy Hunter
Jeremy Hunter
Chinedu Echeruo
Chinedu Echeruo

ONLINE MODULE 3

Increasing Emotional Intelligence at Work

For many cutting edge companies, EQ is becoming more important than IQ. This challenges the decades old belief system that tells us to leave our emotions at home. Instead we’re invited to explore emotions effectively in a work context. The many benefits of emotional intelligence at work include faster conflict resolution, and more inclusive and empathetic discussions where everybody feels heard. This naturally leads to more cooperative, creative and productive teams.

What we will be exploring:

“In my 15 years of leadership, I thought that my EQ (emotional intelligence) did me well, and it did. But what the Inner MBA helped me see is an awareness level beyond just the EQ with others, but also with myself. I did not expect to understand myself even better, thinking I was very tuned to myself as a regular yogi and mediation practitioner. I am beyond impressed with the quality of our faculty. The best leadership course I have ever studied.”

Mona Elsamahy
Jacqueline Carter
Jacqueline Carter
Lorna Davis
Lorna Davis
Chris Germer
Chris Germer

ONLINE MODULE 4

Skillfully Navigating Difficult Conversations

In order to stay current and authentically connected with people at work, we need to develop the skill of engaging in difficult conversations. While uncomfortable, having difficult conversations in a skillful way can release pent-up energy in teams and create clarity, ease, flow, and genuine connection at work. Learning how to prepare for and deliver difficult information with skill and grace is one of the hallmarks of a conscious leader.

What we will be exploring:
Lisa Lahey
Lisa Lahey, EdD
Justin Kan
Justin Kan
Richard Strozzi-Heckler
Richard Strozi-Heckler

ONLINE MODULE 5

Increasing Collaboration Through Investigating Beliefs and Assumptions

We often make assumptions when we go to make big decisions, plan, or execute our ideas. What if our assumptions about ourselves, others and projects we’re working on are incorrect? In this module you’ll receive processes that will help you test your assumptions, and begin to solve real world challenges from a more informed state. These processes will support you to increase collaboration, innovation, creativity and performance.

What we will be exploring:
Yael Shy
Yael Shy
Melissa Carter
Melissa Carter
Lisa Picard
Lisa Picard
Sharon Salzberg
Sharon Salzberg

ONLINE MODULE 6

Celebrating Differences and Honoring Our Interconnection

As leaders in a new way of doing business, we must learn to understand other people’s perspectives and practice inclusion. This module will support you to understand how to work with different work styles, thought patterns, strengths, and limitations. You’ll learn from top trainers currently working to increase awareness on these important topics.

What we will be exploring:

“The Inner MBA experience has exceeded my expectations. Although I have a background in contemplative practices, the exposure to leaders and teachers who have demonstrated, lived and acted these values and beliefs in small business to corporate environments has been important to me. This program has allowed me to integrate contemplative language in the context of business structure and ethos.

On a more personal level, the opportunity to fine tune my own “personal declaration” has been inspiring to me. To have an environment that has encouraged a deep embodiment of conscious values has also been noth healing and inspiring. In addition, the relationships that I have been able to experience with my fellow students has also been very valuable. Differing points of view welcomed in an environment focused on deep listening and appreciated has been a powerful experience.”

Mitchell Kurker
Amishi Jha, PhD
Amishi Jha, PhD
Rhonda Magee
Rhonda Magee
Joey Bergstein
Joey Bergstein

ONLINE MODULE 7

Building Authentic Workplace Community

For individuals, groups, and organizations to operate at peak performance in the face of today’s complexity and speed, leaders must learn how to create environments of true authenticity and flow. Authentic community allows creativity, inclusivity, and innovation to thrive.

What we will be exploring:

Otto Scharmer
Otto Scharmer, PhD
Caroline Myss
Caroline Myss
Eileen Fisher
Eileen Fisher

ONLINE MODULE 8

Leading in Times of Disruption

We’re living in a time of unprecedented change that impacts how we engage both personally and professionally with the world around us. While it’s not possible to predict the future of our industry as it evolves so rapidly, we can still prepare ourselves to step up and lead. This module will support you to adapt to change as it happens through embodiment practices, important leadership capacities, and dedication to our commitments.

What we will be exploring:

Scott Shute
Scott Shute
Yael Shy
Yael Shy
Melissa Carter
Melissa Carter
Chip Conley
Chip Conley

ONLINE MODULE 9

Carrying Your Vision Forward

This module will equip you to take all of your newfound skills and continuously use them to bring your vision into reality. You’ll concretize
changes you feel inspired to make in your work and life. Topics range from enlisting volunteers, practicing self-care, and embodied leadership.

What we will be exploring:

PLUS Receive these Four Conscious Business Accelerator Workshops

Deep-Dive Trainings to Expand Your Skills and Capacities

ACCELERATOR WORKSHOP #1

Conscious Marketing & Sales: Value and Meaning Creation

with Richard Taubinger
CEO, Conscious Marketer, and Digital Marketing Strategist

Richard will cover the fundamental principles of applying a conscious marketing approach for increased personal and organizational success and to create unique positioning in the marketplace.

ACCELERATOR WORKSHOP #2

Conscious Negotiation: Winning From Within

with Erica Ariel Fox, PhD
NY Times Best Selling Author, Harvard Law School Lecturer, and Creator of VoyagerWork

Erica will instruct on the art of mindfully applying conscious negotiation to enhance personal and professional success. Erica will also offer an hour of Live Q&A in the final week of the module.

ACCELERATOR WORKSHOP #3

Conscious Finance 101: Aligning Your Money & Values

with Jenny Kassan
Attorney & Advisor for Mission-Driven Enterprises, President of Community Ventures, Co-Founder of the Force for Good Fund, Certified Coach, and Author

Jenny will offer a 3-part Business Accelerator course focusing on Conscious Finance. She will cover how finance plays a role within an organization and how this role can make a positive impact not only on organizational success but on stakeholders and consumers.

ACCELERATOR WORKSHOP #4

Leadership Matters: How B Corps Reevaluate Business Success

with Bart Houlahan
Co-Founder of B Lab, and Leader of Conscious Capitalism

Bart will present on his business journey and how it resulted in the formation of B Corp. Regardless of whether they choose to become a B Corp, Bart will explain how the B Corp movement provides learners with a guide to transform their leadership and business mindset for organizational success.

"The modules are fantastic and the teachers, guest speakers, my cohorts, and Tami Simon are awesome, gracious, and absolutely relatable.

I have learned so much about myself though the mindfulness practices and the marketing strategies. The course definitely exceeded my expectations as the breadth and depth of this course blew my mind and took my breath away. Every interaction on this platform has been a lesson for life and it's an enriching once in a lifetime adventure, not to be missed!! I thank you Tami for this wonderful opportunity.”

Pramodini Gosukonda

CLOSING COMMENCEMENT EVENT

Online Training Immersion

May 21, 2022

Immersion Event #2 is all about grounding your newfound inner wisdom into your current reality, and the changes you feel inspired to make in your work and life. We will explore what it means for you to graduate as a transformational leader—someone who brings out the best in others and your organization.

“In order to inspire people, that’s going to
have to come from a place deep inside you.”

Jeff Weiner, CEO at LinkedIn

Who should apply for the Inner MBA program?

If you’ve ever felt a deep calling to use the work you do as a powerful force for good in the world, and you are also strongly interested in personal development and inner growth, then the Inner MBA program is especially for you.

Here’s a sample of who will be participating in the upcoming nine-month certificate program:

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Corporate Executives & Managers

Learn to model the practices of top-performing conscious businesses while developing new leadership and inner skills to take your career to the next level.

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Entrepreneurs & Small Business Leaders

Those developing new ventures or who run small businesses will find new approaches to innovation, team building, and growing multiple bottom lines.

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Consultants, Coaches & Trainers

Experience new practices, inner skills, and conscious growth frameworks that can help individuals and organizations increase performance and results.
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Professionals & EXPERTS

Open to new ways of managing high-performing teams that are outward-client-facing, and new ways of consciously serving your clients.
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Nonprofit & Social Leaders

Learn leading-edge approaches to building capacity and leadership teams who are at the forefront of social change.

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High Performers, Visionaries & Creators

Develop the inner skills to create in any field from a powerful place of presence to fulfill your mission in the world.

“ If your compassion does not include yourself,
it is incomplete.”

Jack Kornfield, PhD

Here's Everything You'll Receive in the Program:

A unique collaboration between:

MindfulNYU

Tuition & How to Apply

There are two options to join the Inner MBA program either by attending our two live immersion events plus virtual program (limited spaces) OR choose the virtual only program option:

Inner MBA Tuition

Includes virtual access to the program. Students will experience the live events via livestream and will have access to the nine months of online training, small group sessions and a private membership networking group. While we strongly encourage participants to attend events, we understand everyone can't attend.

Sign Up Today! Early Enrollment Closing May 27, 2021.

$6,700 USD

save almost $2,000

$4,900 USD

Payment plans:
3 monthly payments of $1,634 ($4900 Total) USD
OR
10 monthly payments of $550 USD ($5500 Total)

Three Easy Steps to Apply:

Step 1: Create an Account
Step 2: Pay Your $50 Refundable Deposit
Step 3: Complete Your Application

If you are accepted, your credit card will be charged for the
first payment of the payment plan you select on your application.

*Partial scholarships are available! Please complete an application and check the scholarship box where indicated if you are in genuine need of financial aid, work for a nonprofit organization, have lost your income due to the coronavirus pandemic, or you’re currently working for a hospital or another essential organization (i.e. food service, delivery, etc.) helping respond to the pandemic.

Frequently Asked Questions

The Inner MBA program is for any professional or business person who values growth and wants to learn directly from some of the greatest business and spiritual luminaries of our time. This can include entrepreneurs, executives, marketing professionals, managers, creatives, writers, artists, therapists, gig-preneurs, and more. We welcome any professional willing to invest in their future and the future of our world by learning the most important neuroscience-backed inner skills that the next level of leadership requires.
Applications Due + Early Admissions applications due on July 1, 2021 EXTENDED
Program Start Date + September 18, 2021

1. Create your account.
2. Pay your $50 refundable deposit.
3. Complete your application.
*You’ll receive notice of your acceptance status within two weeks of submitting your application.

*Partial scholarships are available. Please complete an application and check the scholarship box where indicated if you are in need of financial aid.

You’ll spend between 4-5 hours per week watching video teachings, participating in live Q&As, engaging in exercises and practices. You’ll meet with a small group of peers online once per month. There is also a Networking Cafe

For most of the program, yes! All of the online teachings will be available to watch on demand 24–48 hours after they are broadcast. That said, we strongly encourage you to watch the live sessions at the time they occur, if possible, so you can participate in group exercises and Q&A sessions. There will be one monthly group session with a small number of your peers, held at a time your group mutually agrees upon, that you will need to commit to attending live.

We estimate that the program will require four to five hours per week of your time. And if you want to go deeper, there will be optional reading material and exercises offered for those seeking further resources and deeper learning.

No problem. All of the online sessions will be available to watch on demand 24–48 hours after they are broadcast.

Please read all about the curriculum in our curriculum section.

> Attendance at two one-day immersion events, either in person or via the livestream OR watching the event sessions
> Completion of each monthly module
> Participation in your monthly small group

Yes! The Inner MBA curriculum occurs online and is accessible anywhere in the world.
Wisdom2.0
>

We are taking the health of all Inner MBA enrollees very seriously. We’ve made a few additional options available in your enrollment process.

If you are uncertain about traveling to the in-person immersion events in September 2020 and April 2021, you may now enroll for the Virtual Only Program, and then upgrade later to the In-Person Immersion Events & Virtual Program if you become more comfortable with travel.

Alternately, if you’d like to enroll in the In-Person Immersion Events & Virtual Program, you can downgrade to the Virtual Only option if you need to due to travel conditions.

To support anyone experiencing financial hardship during this time, we have opened up several more scholarships than we initially planned to, to make sure no student who wants to attend is turned away for financial reasons.