A Conscious Business Program for Mission-Driven Professionals Who Believe Business Can Be a Force for Good

LAUNCH DATES: March 12–September 18, 2024

The Inner MBA® certification program was created by Sounds True, LinkedIn, and Wisdom 2.0 for mission-driven professionals who want to gain mastery in conscious leadership practices so that creativity, collaboration, and communication thrive, leading to extraordinary, meaningful results.

At the end of the program, participants receive an Inner MBA Certificate of Completion that is quickly being recognized by business leaders, organizations, and institutions as the new gold standard in conscious leadership development.

2024 marks the fifth year we’ve launched the Inner MBA program. We’ve poured all of our learnings from four years of extensive marketplace testing, funnel optimization, and student surveys into this year’s launch and program, which we believe will be our best yet!


  • Leaders from Google, LinkedIn, Airbnb, Patagonia, and other entities
  • Highly-successful, heart-centered company founders and CEOs
  • Faculty from Harvard, MIT, New York University, and other institutions
  • Some of the leading wisdom teachers of our time, like Jon Kabat-Zinn, Caroline Myss, and Jack Kornfield
  • Elite business coaches, bestselling authors, neuroscientists, and more
  • See the Faculty section of our sales page for a complete list


  • Solopreneurs—coaches, consultants, freelancers, creatives
  • The founders of small, medium, and large-sized companies
  • C-level executives, people managers, and HR professionals
  • Teams from organizations like Google, LinkedIn, Meta, and Microsoft
  • Nonprofit founders and leaders
  • Retirees and career transitioners looking for what’s next

Course price:

  • One payment of $2,995–$4,495 depending on the pricing tier
  • Payment plans are also available

Affiliate commission:

  • $1,000 for each participant you refer
  • Scholarships: We award a limited number of partial scholarships each year to students who demonstrate financial need; the affiliate commission payable on these is $250–$500 depending on the scholarship tier
  • First cookie sales attribution that tracks for 90 days

Course Details

Start date: Saturday, September 28, 2024

Duration: Nine months

Virtual or in-person: The program is delivered 100% online

Curriculum: Please see the Curriculum section of our sales page

What participants will receive:

  • Three live, online events with all Inner MBA participants worldwide
  • Weekly live mentoring and Q&A with Inner MBA faculty
  • Video modules with audio versions for those who like to listen on the go
  • 6 group mentoring sessions with Tami Simon, founder of Sounds True
  • 6 group mentoring sessions with Melissa Bernstein, cofounder of Melissa & Doug
  • Small accountability groups facilitated by trained Inner MBA alumni
  • Access to the Inner MBA networking platform to connect with others
  • Audio library of interviews with socially conscious CEOs who are up to big things in the world

Bonuses included with the program:

  • Workshop #1: Conscious Marketing and Sales—Value and Meaning Creation
  • Workshop #2: Conscious Negotiation—Winning from Within
  • Workshop #3: Conscious Finance 101—Aligning Your Money and Values
  • Workshop #4: Leadership Matters—How B Corps Reevaluate Business Success
  • Workshop #5: The Inner Mastery of Money
  • Workshop #6: The Innovation Imperative
  • Workshop #7: Trauma-Informed Leadership
For more complete details on what’s included, please visit the sales page.
What to Promote and When
(and Promotional Materials)

“Managing Your Nervous System for Success”
Video Teaching

When to promote: Anytime between March 12–September 4, 2024

A free prerecorded master class with Tami Simon, founder of Sounds True, and Dr. Jeremy Hunter, founding director of the Executive Mind Leadership Institute, on how to stay calm, focused, and productive under pressure.

“Mastering the Inner Work of Business”
Video Series

When to promote: Anytime between March 12–September 4, 2024

A free three-part video series featuring Tami Simon, founder of Sounds True, Rose Marcario, former CEO of Patagonia, Melissa Bernstein, cofounder of Melissa & Doug, and others. Topics include how to trust your intuition, how to lead without ego, conscious marketing principles, and more.


When to promote: Anytime between March 12–September 18, 2024

Our sales page features a high-quality “sizzle video” inviting your community to apply to the program, video testimonials from Inner MBA alumni detailing the impact the program has had on their work and lives, and a helpful FAQs section.

How to Get Started

For instructions on how to access your affiliate links for this and any other Sounds True course you’d like to promote, please go here.
For the answers to questions such as how to track the results of your promotions, when your affiliate commission will be paid and more, we invite you to visit the FAQs section of our Affiliate Partner Resource Center.

If you’re not yet a Sounds True Affiliate Partner, please visit our affiliate program information page for details on how to apply.

Have Questions? We Are Here to Help!
Thank you for the important work you do in the world.
We deeply appreciate the opportunity to partner with you to help uplift humanity.

If you need any assistance, please contact us at affiliate@soundstrue.com.


For more information contact innermba@soundstrue.com
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We are taking the health of all Inner MBA enrollees very seriously. We’ve made a few additional options available in your enrollment process.

If you are uncertain about traveling to the in-person immersion events in September 2020 and April 2021, you may now enroll for the Virtual Only Program, and then upgrade later to the In-Person Immersion Events & Virtual Program if you become more comfortable with travel.

Alternately, if you’d like to enroll in the In-Person Immersion Events & Virtual Program, you can downgrade to the Virtual Only option if you need to due to travel conditions.

To support anyone experiencing financial hardship during this time, we have opened up several more scholarships than we initially planned to, to make sure no student who wants to attend is turned away for financial reasons.